I often post free articles for everyone (the last one detailed who is treated worst in job hiring (here)). If you want access to all Provoked posts - including the psychological tools in this one - upgrade to paid.
Introducing voice amplification - where someone with power and status endorses the ideas of someone else. What is so beneficial about this strategy is that:
when showcasing the ideas of someone else, the speaker becomes more likeable.
when the ideas of someone else are shared by a socially attractive person, the idea generator becomes more likeable
the ideas themselves are viewed as higher quality
the audience gains knowledge and wisdom
Let me share my favorite story on this topic. A story that mixes: genius, friendship, race, violence, and strange paths to success. I’ll end with a tribute to an essential, underappreciated personality trait: